Beats Headphones Advertisement

This promotional video for Beats by Dre shows San Francisco 49ers quarterback Colin Kaepernick getting assaulted by angry rival fans clad in blue and green, a reference to Seahawks fans, no doubt.  Only after he puts on his adaptive noise cancelling headphones can he focus on the game and “silence the haters.”  This is part of the Beats’ “Hear What You Want Campaign.”  This campaign emphasizes the noise cancelling function of headphones, or blocking out the surrounding environment.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s