Beats Headphones Advertisement

This promotional video for Beats by Dre shows San Francisco 49ers quarterback Colin Kaepernick getting assaulted by angry rival fans clad in blue and green, a reference to Seahawks fans, no doubt.  Only after he puts on his adaptive noise cancelling headphones can he focus on the game and “silence the haters.”  This is part of the Beats’ “Hear What You Want Campaign.”  This campaign emphasizes the noise cancelling function of headphones, or blocking out the surrounding environment.


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