This is a collection of ads for air conditioning units from the 50s and 60s. The articles vary in the way they advertise the AC units, but there are also common themes that run through all of them. They offer a good view of how the public saw the new air conditioning technology. Two of them share an ice cube motif, with one advertising the chance to sleep in an ice cube. This may be some sort of callback to the bed described in Cool: How Air Conditioning Changed Everything. In both ads, the air conditioning units are rereferred to as “Fedders”. Three other ads show elegant women standing happily beside their AC. Maybe the ads are trying to say something among the lines of “If you want a nice lady gets yourself some AC”. Also, prevalent in these ads are puns on the word “cool”. For example, an ad for car air conditioning has the words “Summer driving can be this cool” with the image of a nice looking steering wheel probably belonging to an equally nice car. The most amusing of these ads has to be the Panic Button ad by Whirlpool, which depicts a man who seems to be at the end of his energy barely able to turn on the AC. The text explains the events that have led up to this dramatic moment.
One of the most obvious things to do with this article would be to compare these ads with AC ads of today (if those even exist). It might also be interesting to look at how much the appearance of AC units have changed over time. In these ads, they are presented as some miracle box of the future. Another thing that may be of value may be to compare these AC units, which considered game changer back in the day, to technologies of today that are predicted to also change the game in way like AC did.