The Commercial Promotion of Muscle Cars and their Importance to American Culture

Cato, Jeremy. “Mustang at the Crossroads-Ford Braces for Wrath of Fans as It Ponders Taking the Iconic Pony Car in a New Direction.” The Globe and Mail [Toronto, Canada] 25 Oct. 2012: D8. LexisNexus Acedemic. Web. 13 Nov. 2016.

This article addressed two main topics, how car makers tried to advertise their cars in order to make them relevant, and how the muscle car has become so important to Americans, that it is hard to change their style to make them new again. In order to market their “made for muscle” cars, car makers frequently tried to insert their cars into films and TV, in order to catch the eyes of the car buying public. The technique worked, and muscle cars became culturally relevant from the 60’s onwards. Due to this heavy care for muscle cars, however, there is a struggle to revamp the cars to make them more modern in style, as car-makers are scared of losing their market as they have had happen before.

This article ties into my research by explaining how muscle cars became mainstream figures in the 1960’s, out of the niche market they had before then. Although commercial interests were at heart, the prevalence of muscle cars in American films and other mediums have lead to their strong value to American society. This also explains why muscle cars are been slow to evolve over the last 50 years unless forced to, as car makers were unwilling to go out on a limb after they made a mistake in design during the 1970’s by making the cars heavier and slower.

I am wanting to research the effects of the 1970’s redesign and the Oil Crisis and its role in redesigning and redefining what a muscle car is. I am also wanting to look further into how muscle cars were marketed, and to what markets were they sold to.



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