I recently came to the realization that I was buying into the paleo diet with the caveman bars I was eating. The description denotes they are “inspired by our ancestors’ way of eating,” which is hilarious because they are extremely processed and covered in chocolate. I also doubt primitive humans were consuming almonds or cashews, but who knows. Their logo even depicts a muscular caveman in a power stance holding a spear, which emphasizes the myth behind what our society perceives as “cavemen.” If our ancestors spent their time aggressively hunting animals as most people think, why is there no meat in the bar? (Because ew).
This BBC article explores what the early Europeans looked and acted like. It is less about cavemen in the stereotypical sense of the term and more about the evolution of humankind. The article is relevant to us in that it helps us to address our impressions of early humans and helps us to distinguish speculation from stories. The First Europeans can be accessed by following this link.
This is a newspaper advertisement from the New York Times, published in 1942. It advertises Saraka, a “bulk” laxative, by arguing that “civilized food” is too hard on the intestines. Therefore, one must supplement their modern diet with “bulk,” as the cavemen ate, in order to relieve constipation. It depicts a nurse with a wand in hand conjuring an image of a caveman. It is comical to me that this company used the concept of a caveman diet to sell their laxative, for the two seem hardly related. They also argue that “civilized food,” whatever that may encompass, is “delightful” but harmful.